TYPE
Tradeshow booth
CLIENT
Qué Rico
LOCATION
Maison & Objet,
Paris 2024
A playful & funky booth that captures the spotlight
“How can we design a modern & playful booth, while ensuring it showcases our products effectively?” This was the challenge Qué Rico presented us. Aiming for a booth that resonated with their colourful Spanish-inspired designs, they were looking for a design that enhanced the brand and products without overshadowing them.
Starting with mood boards that captured the essence of the brand in the physical space, we brainstormed ideas that mirrored the funky products. Sketches quickly evolved into detailed 3D renders, offering a virtual peek into the envisioned space. This prepared everything for a seamless transition to coordinating the production, ensuring every detail was perfect.
By incorporating elements such as the curved walls, brand-shaped tables and other playful accents, we created a truly unique space. The addition of a small juice bar, inspired by the market stalls of Spain, offered visitors a refreshing burst of energy.
The result was a stunning booth that not only stood out but also propelled Qué Rico towards smashing their sales goals. This project demonstrated how thoughtful design can create an unforgettable presence in a competitive landscape, proving that a space can be both a vibrant showcase and a powerful sales tool.
