SERVICES

Pop-up design

INDUSTRY

Food

Lunch Garden’s Mussel Season Showcase

Lunch Garden, a beloved culinary destination for all Belgians, is ushering in the mussel season with a fresh twist every year. We were commissioned to curate playful pop-up concepts that perfectly encapsulate the seafood sensation. Prepare to dive deep into a fun experience celebrating the finest mussels Lunch Garden has to offer.

THE IDEA

Three standout pop-up concepts emerged:

  1. A gigantic mussel experience where you can step into a life-sized mussel for a unique “mosselfie”.
  2. A mussel-themed pop-up minigolf course
  3. A mobile Mussel & Fry tasting food truck 

THE DESIGN

Starting from the Lunch Graden branding and drawing inspiration from the beach & ocean, we incorporated elements that mirrored the intricate patterns and hues of mussel shells, as well as the fluid movement of ocean currents. 

OTHER WORK

Let's create magic together.