Concept store



Circus wonders at Alberto’s store

Nestled in the heart of Bruges, Alberto’s, a shop with a 20-year legacy of unique gift offerings, found itself at a crossroads, its old charm fading. We embarked on a daring adventure, transforming Alberto’s from a traditional store into a fully immersive, circus-themed wonderland. The goal was not just to sell gifts but to create a mesmerizing world of wonders, laughter, and awe-inspiring design, taking customers on a magical journey beyond traditional shopping confines.


Guided by an audacious vision, our idea for Alberto’s store was to craft a shopping experience that transcends the ordinary. Drawing from the spirited atmosphere of a circus, we sought to turn the store into a full-fledged spectacle. It’s an enchanting retail adventure in the heart of Bruges, captivating locals and tourists.


Every detail, from the grand entrance tent to the furniture was designed to recreate the enchanting atmosphere of a circus. Its grand entrance mimics a circus tent, drawing visitors into a world of fun and enchantment. 


The result is a captivating retail experience that breaks the mold. Alberto’s, now transformed into an immersive circus-themed spectacle, mesmerizes with its creativity and attention to detail. The grand entrance tent, popcorn-scented aisles, and circus-inspired decor become standout features, filling the space with laughter and wonder. The store is now more than a shopping destination, it’s an adventure – a spellbinding fusion of imagination and commerce where the extraordinary becomes the norm.


Let's create magic together.